Meet Jenny, your guide in transformation

I help leaders widen their field of view to discover new possibilities.

Careers are multi-dimensional in modern times. They cross industries, companies and roles.

Inside that motion are leaders of people who built their careers on excellence. And now, by internal drive or external pressure, they seek to elevate their leadership or take the next step in their career.

My executive perspective

I have spent my career inside large retail organizations navigating significant enterprise change.

I have led during:

• Rapid store growth and national expansion

• Enterprise technology implementation

• Role restructuring and functional redesign

• Multi-year strategic planning cycles

• Budget compression and performance pressure

I have sat in C-level rooms shaping 10-year visions and 3-year roadmaps.
I have facilitated annual planning, budget cycles, and executive alignment sessions.
I have led teams of up to 100 and built development programs designed to elevate both capability and confidence.

I have also lived the internal evolution from tactical expert to strategic leader.

There was a period when I believed I lacked empathy. A 360-degree leadership assessment revealed it was one of my highest strengths. That feedback forced me to confront the stories I was carrying about myself and to re-evaluate how I showed up in leadership.

There was a time I believed strong leadership meant stepping in when a team member stumbled in a meeting. I learned that rescuing too quickly diminished their authority and agency.

I once thought strategy was something abstract and external. Over time, I discovered that strategy often begins with widening perspective and regulating oneself in ambiguity.

That evolution reshaped how I lead. It now shapes how I coach.

I have also supported the career development of hundreds of people from individual contributors to people leaders.

In the most recent years, I have served as a career coach through the strawberry.me platform as well as in partnership with individuals. These client connections have ranged from taking on new roles, navigating difficult power structures in leadership, pursuing roles outside their current industries through transferable skills and building projects outside of work that fulfill meaningful contribution.

Throughout my corporate career, I have repeatedly been tapped to build what did not yet exist.

• Designed multi-year learning arcs for my teams focused on:

  • Change management

  • Resilience and emotional regulation

  • Mindfulness and presence

  • Career development and succession

  • Leadership offsites for strategic planning and capability

• Built a space planning team and function from the ground up

• Established assortment and space analytics capabilities to inform enterprise decisions

• Created a merchandising learning and development function to strengthen capability

They were multi-year portfolios of change requiring sustained team development. During these projects multiple opportunities for advancement or parallel roles were available to my team and I supported their development and readiness to pursue them.